What
is an Online Business Directory? Why
are they important? What
can Guide2Granada.coms Business Directory do for my business that can not be
achieved through my current advertising? These, and the answers to other frequently asked questions relating to online marketing, can be found here.
What
is an Online Business Directory?
An
Online Business Directory is a designated area of a web site where businesses
advertise their services within specific categories relating to their primary
business concern.
Why
are they important?
Historically
advertising has been paper based, i.e. free publications, newspapers and the
yellow pages; however consumers are rapidly moving towards the internet to
research services on offer. Spain, in particular has one of the fastest growing population
of internet users in Europe.
What
can Guide2Granada.coms Business Directory do for my business that can not be
achieved through my current advertising?
Guide2Granada.com
is available 24 hours a day, 7 days a week regardless of the location of
potential customers (providing, of course, they have access to the internet).
This means that you, as a business, don’t have to hope that they will pick up a
copy of the publication you currently advertise in. Prior to their arrival in Granada Province or The Costa Tropical, potential customers will know where to find
you.
How
do Guide2Granada.com’s prices compare to the free publications?
The
cheapest advert in a paper based publication costs €22.50 per month, equating
to €270 per year. This is for an advert smaller than the size of a business
card. Guide2Granada.com’s premium listing, at €90, offers exceptional value for
money, along with having the advantage of reaching a global audience.
Who
is likely to see my listing?
The
majority of our internet traffic is currently originating from the UK, however
we have users reaching our site from all countries over the world; Europe
including many from Spain, the USA, Poland and South Korea to name but a few.
What
is SEO and how does it work?
Search
Engine Optimisation (SEO) is the process of improving the volume and quality of
traffic to a web site from search engines such as Google, Yahoo and MSN. Through
the immersion of keywords, key phrases and meta descriptions, in both our
articles and data, we encourage the search engines to return Guide2Granada.com
high in the list of results when a relevant search inquiry is made.
What
are key phrases and meta descriptions?
Keywords
and phrases are popular terms that are included within the text of either an
article or a business advertisement that people use to search for information.
The more relevant words and phrases that are included will improve the chance
that the search engines will direct traffic to the site. Meta descriptions differ in that they are hidden within the construction
of the site and can be seen only by the search engines.
Who
writes the text for my listing?
The
copy writing team at Guide2Granada.com are happy to assist in the writing of
the text to ensure that it is ‘search engine friendly’. Text can be taken from
your website or existing marketing material and amended accordingly for maximum
SEO impact. Please discuss this with us at the time of ordering your listing.
Do
I have to have a web site to take advantage of an enhanced or premium listing?
No,
a website is not essential. Purely by providing high quality information
relating to your business will help raise your profile considerably and
encourage potential clients to contact you. An email address is extremely
useful, so that in the absence of a web site, customers may contact you out of
business hours, for more information.
Do
I have to have an office in Granada Province to sign up for a listing?
Not
necessarily. Most businesses have designated business premises, such as bars,
estate agents, solicitors etc. However, in the case of someone working from
home, as long as the business has a registered Spanish address and contact
telephone number (mobile numbers are acceptable) within the province, it is
eligible for inclusion within the directory.
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